BAREIS Privacy Policy

Last Updated: July 7, 2021

The Bay Area Real Estate Information Services, Inc. (“BAREIS”, “we”, “us”, or “our”) respects your privacy and is committed to protecting it.  This Privacy Policy (this “Policy”) describes the types of information we may collect from you or that you may provide when you visit and access our public websites located at www.bareis.com/  and www.greathomes.org/greathomes-home (collectively, and including any services provided by us in connection with such sites, our “Sites”), as well as our practices for collecting, using, maintaining, protecting, and disclosing that information.  This Policy applies to information we collect on or through our Sites.  It does not apply to any third party, including through any third-party application or content that may link to or be accessible from our Sites. In addition, if you use the BAREIS Plus MLS (the “MLS”), your use of the MLS is subject to the BAREIS Plus MLS Privacy Policy. 

Please read this Policy carefully before continuing to use our Sites to understand our policies and practices regarding your information and how it will be processed.  

By using or accessing our Sites, you agree that you have read and understand this Policy, and that you accept, consent to, and agree to be bound by this Policy and the processing of your data in accordance with this Policy. If you do not agree to any of the policies and practices described in this Policy, you have the choice not to use our Sites.

Changes to This Privacy Policy

We reserve the right to make changes to or modify this Policy at any time by posting a new or modified version of this Policy to the Sites.  Any such modifications, changes, or new versions will be effective immediately upon posting the new or modified policy.  The date this Policy was last updated is listed at the top of this page.  You are responsible for periodically visiting this page to check for any changes.  Your continued use of either of the Sites after any such changes or modifications to this Policy have been posted to such site will constitute your acceptance of and consent to the new or modified policy.  If you do not agree with any modifications, changes, or new versions, you should stop using the Sites. 

MLS Rules

For the avoidance of any doubt, to the extent the BAREIS MLS Rules (the “MLS Rules”) apply to you, nothing in this Policy shall limit any obligation to abide by and fully comply with the MLS Rules.

Information We Collect About You & How We Collect It

BAREIS collects various types of information about you in connection with the Sites, including information that personally identifies you (“personal information”), information that does not personally identify you, and information about how you use and interact with our Sites.  This information may include:

  • Information that clearly identifies you, such as your name, e-mail address, phone number, office address, and personal address;
  • Information about your interaction with our online services as you use, access, and navigate our Sites (“Usage Information”); and
  • Any other information that you choose to submit through our Sites, which may include personal information.

We may collect this information  directly from you when you provide it to us, such as when you use our Contact Us page, submit feedback to us, or otherwise when you contact us.  We also collect this information automatically as you navigate our Sites (see the section below titled “Information Collected Through Cookies and Other Automatic Data Collection Technologies”), and from our third-party vendors and service providers. If you contact us, we may also collect records and copies in connection with your correspondence.

By submitting information through our Sites, you represent and warrant to BAREIS that you have the authority, including any and all permissions, authorizations, and other requirements, necessary to submit such information through our Sites. 

Non-Identifying Data

We may also collect information that does not personally identify you, such as general or aggregated data and statistics regarding the use of our Sites and online services.  We reserve the right to use and disclose any aggregated information and any other information that does not identify any individual without restriction.

Information Collected Through Cookies and Other Automatic Data Collection Technologies

Like many online services, we use automatic data collection technologies to track and collect certain Usage Information as you use our Sites.  The types of Usage Information automatically collected may include your Internet Protocol address and related information, system Media Access Control address, geolocation data, network configuration and device information, browser type, versions, and language, information regarding your operating system, information about the features you use, pages you visit, and terms searched, and other similar information related to your use of, interaction with, and navigation of our Sites.  Depending on the circumstances, Usage Information may include personal information or general, non-identifying data, such as statistical or aggregated data.

We may collect Usage Information in various ways. For example, we may use data collection devices such as cookies, web beacons, and other similar technologies. Cookies are small text files that are placed on your device, which uniquely identify your device, and which can be transferred to your hard drive to keep records of your visit to a site.  Web beacons are small electronic files contained on web pages that permit the collection of statistics (such as the number of users who have visited the page).  You may choose to refuse or delete cookies, and most browsers and mobile devices offer their own settings to manage cookies. If you refuse or delete cookies, you may not be able to use or access certain parts and features of our Sites.  For example, we may not be able to recognize you, your devices, or your online preferences. 

We may also use Google Analytics (see below) and other third-party services to collect Usage Information. For example, we may use third-party services to collect, monitor, track, and analyze Usage Information in order to identify, protect against, and remediate any misuse or unauthorized use of or access to our Sites and online services.

We may also use Usage Information to better understand how users interact with our Sites and online services, improve and optimize user experience, identify unauthorized users, identify and remediate any misuse or unauthorized use or access, collect (and provide to BAREIS Members) statistics regarding “hits” for listings, and to quantify mobile users versus desktop users.

We reserve the right to disclose Usage Information for the purposes listed above and as otherwise needed to operate our Sites and to provide our services. 

Google Analytics

We may also use Google Analytics to collect Usage Information. Google Analytics uses cookies and web beacons to report on user interactions on our Sites and on others’ websites.  We may use the information collected through Google Analytics to better understand how users interact with our Sites and online services, improve user experience, refine programming strategies, and to quantify mobile users versus desktop users.  For more information about Google Analytics and how it collects and processes data, please visit: https://policies.google.com/technologies/partner-sites. For information and instructions regarding opting-out of Google Analytics please visit: https://tools.google.com/dlpage/gaoptout.

Do Not Track Signals

We do not respond to Do Not Track signals.  As described in this Policy, we track relevant Usage Information about users as they use our Sites and online services. In addition, some third-party sites and services, such as Google Analytics, do track users across third-party websites.

How We Use Your Information

 We use information that we collect about you or that you provide to us, including any personal information, to:

  • Provide our Sites and online services;
  • Provide you with information, responses, products, or services that you request from us and to fulfill any other purpose for which you provide such information;
  • Improve user experience, better understand how users interact with our Sites and online services, refine programming strategies, and otherwise improve our services;
  • To carry out our obligations and enforce our rights arising from any contracts or agreements entered into between you and us;
  • To notify you about changes to our Sites and services;
  • To monitor, protect against, identify, and remediate any misuse or unauthorized use of or access to our Sites;
  • In any other way disclosed to you when you provide such information; and
  • For any other purpose with your consent.

How We Share Your Information

We may disclose personal information that we collect about you, or that you provide to us:

  • To service providers and vendors in order to monitor, protect against, identify, and remediate any misuse or unauthorized use of or access to our Sites;
  • To contractors, service providers, vendors, and other third parties in order to provide our Sites and online services;
  • To fulfill the purpose for which you provide such information;
  • With your consent;
  • For any other purpose disclosed by us when you provide such information;
  • In the event of a merger, consolidation, change of control, dissolution, restructuring, reorganization, or other sale or transfer of some or all of BAREIS’s assets; and
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request, to enforce any of our contracts and agreements, or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BAREIS, our Sites, our Members, our users, or others.

Third-Party Links and Services

The Sites may include links to third-party websites or pages that are not operated by BAREIS.  These third-party sites may collect personal information and other information about you. BAREIS is not responsible for and makes no representation of any kind regarding such sites or their data practices and policies.  If you choose to hyperlink to or otherwise visit any of these third-party sites, you understand, acknowledge, and agree that you do so entirely at your own risk.  You should review the privacy policies, other policies, and terms applicable to such third-party websites, and make any other investigation that you feel is necessary or appropriate before using any such third-party websites or services. 

You may also choose to post or share information to third-party websites or services such as social media platforms.  You are solely responsible for any information you voluntarily choose to post, submit, or link to third-party sites, services, and platforms.

Security Measures

We use reasonable technical, administrative, and other security measures to protect your information, and to attempt to prevent the misuse of, loss of, or unauthorized access to your information.  For example, we use industry-standard third-party service providers to store the information collected through our Sites. Although we strive to protect your personal information, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your personal information transmitted through our Sites. Any transmission of information is at your own risk.

Individuals Under the Age of 16

Our Sites and online services are not intended for anyone under 16 years of age.  If you are under 16 years of age, do not provide, submit, or upload any personal information to or through our Sites. We do not knowingly collect information through our Sites from anyone under the age of 16. If we learn that a person under the age of 16 has provided BAREIS with personal information, we will delete such personal information. 

Jurisdiction

Our Sites and services are operated from facilities located in the United States of America, and are only intended for users located in the United States. You should not provide, submit, or upload any personal information to, or otherwise use, our Sites if you are located outside of the United States.

Accessing and Correcting Your Personal Information

If at any time, you would like to modify, update, correct, review, or request access to the personal information we have about you, please send your request to This email address is being protected from spambots. You need JavaScript enabled to view it. or to:

Bay Area Real Estate Information Services, Inc.

153 Stony Circle, Suite 200

Santa Rosa, CA 95401

Attn: BAREIS Management.

We reserve the right to use reasonable measures to verify your identify before modifying, updating, correcting, or providing access to the personal information of any user.

Contact Us

If you have any questions about this Policy, please e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact us at the mailing address listed above.